creative web guy gets creative

My sister sent me a link yesterday...

I did a bit more digging and found out a little more about who they are. Jim Babb is the creator of Socks, Inc. (an Alternate Reality Game). Yes, you can make and create your own sock puppet who can continue to exist, live and love in this alternate reality.  Any way, check out the link my sister sent. So cute, so creative, so original.